How To Choose And Protect Your Trademark In China?

Foreign enterprises who want to apply for china brand in Chinese market must be conversant with the country's complicated trademark framework, which both enables safeguards and imposes distinct constraints on trademarks.

China Brand Registration administration operates on a first-to-file basis, which means that overseas trademarks are not recognized if they lack registration on the mainland. If you are applying for China Trademark, here is how you can protect it.

 


Literal translate

This works when the mark has a specific meaning. Apple Computers trademarked 'Ping Guo' Chinese for 'apple', whereas Palmolive was known as 'Zong Lan, a mix of the straight translation of 'palm' and 'olive'. Brands that select this option will have to devote time and money to advertising and establishing a link between the Roman characters trademark as well as the Chinese character registration.

Phonetic translation

It is the process of establishing a Chinese character named that sounds similar to the original/Roman character brand. Chinese customers refer to McDonald's as Mai Dang Lao, Siemens as Xi Men Zi KFC as Ken De Ji, and Audi as Ao Di. Such an approach is effective if the brand has a strong reputation among Chinese customers. This is more difficult than it looks since the Chinese letters might denote anything bad in a single or several of the language's six major dialects.

Combining literal and phonetic translations

If possible, this method can be the most successful. The china brand registration name is formed by combining the pronunciation of the Roman characters name with either a distinctive feature of the brand or an advantageous Chinese cultural reference. Examples include Coca-Cola, which goes by Ke Kou Ke Le meaning 'taste and be happy'; BMW, which goes by 'Bao Ma' meaning valuable horses along with reads as initials 'BM'; and Fuchs, that in German turns as fox as well as in China occurs by the name 'Fu Si' which turns to 'good luck and blessing'.

Conclusion

Wrapping up, this is how you can choose and protect your brand name in China. Now that you know the regime, you must contact the experts to assist you.

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